Writing for websites requires different techniques than writing for print. The tone may be different, and the content needs to be organized differently. In addition, the material needs to be written for people first but also for search engines.
Web page content might be an introduction to your company and services, informative articles, blog posts, product descriptions, or other content for an online audience. If you need online content, I can write it for you.
I can also format the content using HTML and CSS (coding for websites) so that it can be added to a website easily.
SEO, or search engine optimization, is the practice of helping web pages rank well in search engine results for target keywords. It includes identifying quality keywords that are relevant to each page and then using those keywords naturally in key places. When writing for websites, I research keywords and include them in the content.
I write articles, newsletters, and brochures using a tone and style that's suited for your target audience.
Press releases are often published in both print publications and online. I write press releases for both publication types.
Most people can write, but you need more than sentences on a page. You want readers to have a positive impression, to keep reading, to understand the content, and to take the desired action.
As a professional writer, I know how to use writing techniques, and I know what to avoid. Headings, sentences, paragraphs, and pages work together to make information accessible and interesting. As a professional editor, I also make sure that my work is free of errors and is polished.
"When in doubt, delete it." – Philip Cosby
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