These are some types of documents I edit:
Copyeditors focus on style, correctness, and consistency:
Substantive editors focus on flow of information, coherence, and intended use:
The substantive part of editing generally requires more consultation with the author.
I can research and find the most suitable keywords and keyword phrases to use for your website. As I edit, I include them in the content.
With my website publishing background, I can also suggest changes to page layout and appearance to help present the text more effectively.
Errors: Grammar, punctuation, and spelling mistakes or inconsistencies distract readers from the message. Editors find and fix these errors.
Image: Errors can make the writer appear uneducated and unprofessional. If a business is careless about what it publishes, readers may wonder if it's as careless with the products or services provided.
Clarity: Error correction is just one level of editing. Sentences, paragraphs, and pages need to work together. People with good English grammar don't necessarily have the skills to organize and present content well. If key points are missing, buried, or unclear, readers might not keep reading. Editors identify areas that need to be clearer, and the writer and editor can fix them together.
Each English-speaking country has its own spelling, vocabulary, expressions, and punctuation styles. When writing and editing for websites, the variation to use depends on the website audience.
If the audience is primarily from one English-speaking country, the English of that country is the most suitable for that audience. For an international audience, it's best to use the English of one country as a starting point. From there, choose words and expressions that will be clear to people from various countries.
Depending on your preferences, I edit in American, Canadian, or international English.
See also Common ESL Writing Mistakes.
"A writer is unfair to himself when he is unable to be hard on himself." – Marianne Moore
Copyright © 2004–2013 Lois Summers. All rights reserved.