Autoresponder Emails

What are autoresponder emails?

Autoresponder emails are pre-written, automated emails you can send to segments of your mailing list at specified times. We can categorize them by frequency and purpose.

Frequency

  • Sent one time only, such as after an order is placed
  • Sent as an email series over a few days or weeks

Purpose

  • To welcome
  • To inform
  • To follow up after a purchase and ask for feedback
  • To provide educational content
  • To market to

To get the most out of your mailing list, an underlying purpose for all autoresponder emails should be to build and nurture relationships. Give your subscribers relevant content, and make them remember you. Include calls to action. When they're ready to take action, your company or organization will come to mind.

One-time autoresponders

You probably send autoresponder emails for some of the above situations. Why stop with one email? You have a target audience, and they opted in to your mailing list. Marketing is about bringing people together with products and services that they want and need.

For times when you want to send only one autoresponder email, be personal and helpful. Include relevant links. Invite feedback.

Autoresponder series

Marketing and acquiring new clients takes a lot of time and work. But if you have a mailing list, you have a way to convert more subscribers to clients with only a little work on your part. You get a series of email autoresponders written for your target audience, and you set them up to go out on a schedule via your mailing list program.

Well-written email autoresponders can be very effective at conversions. And once you have autoresponders that have proven to be effective, you can continue sending the same series to your new subscribers.

Informational autoresponder emails

Autoresponder emails and newsletters have a key difference. All subscribers receive the same newsletter each time you publish, regardless of when they joined your mailing list. Autoresponder emails allow you to send sequential information to your subscribers when they join your list.

You can use autoresponder emails to send new subscribers a series of up to 16 or so emails over a few weeks or months. In those emails, you can introduce your company or organization, highlight key information, share existing content, and include a few offers. Focus on what's useful to your subscribers so that they find value in the autoresponder email series.

Educational autoresponder emails

Offering a multi-part course by email is an excellent way to gain subscribers and develop relationships. The course can be a step-by-step guide on how to do something or another informative series. Emails in the series could also include marketing offers as long as they aren't the focus of the emails.

Marketing autoresponder emails

Marketing autoresponder emails use copywriting techniques to keep readers interested to the end of the email. They tell a story. They make readers feel like the emails are about their desires and needs. They convey how your service or product can solve a problem for them. They have several calls to action throughout the email to invite readers to become clients.

Let's say that you want to promote a product that gets rid of toxins, gives users more energy, and leaves them with clearer thinking and better memories. You have a mailing list composed of people who are interested in products that improve their health.

In the autoresponder emails, you tell stories that relate to the benefits of this product. The emails make readers want to have the life they would have if they experienced its benefits. Some of your readers will click on the call-to-action links sprinkled throughout the emails. They'll have better lives after they use your product, and you'll increase sales.

Well-written autoresponder emails can be very effective at conversions. Once you have autoresponders that have proven to be effective, you can continue sending the same series to your new subscribers.

Getting started

Every autoresponder series is different. Contact me and tell me what you need, and I'll give you a quote.

See also